In 2021, I joined Chainalysis, a blockchain analysis and tracing platform, with the goal to build a brand team and evolve the brand. We extended the core identity into web design, motion, illustration, product marketing, and social media

MY ROLE: DESIGN, STRATEGY, CREATIVE DIRECTION

For a company-wide event in 2022, we created a set of NFTs employees to mint. Inspired by the then-popular Bored Ape Yacht Club, we created a series of portrait-based NFTs featuring our CEO. A colleague and I illustrated a wide variety of clothing, accessories, and visual traits, allowing for countless silly combinations.

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