In 2021, I joined Chainalysis, a blockchain analysis and tracing platform, with the goal to build out the design team and evolve the brand. We extended the core identity into web design, motion, illustration, product marketing, and social media
MY ROLE: DESIGN, STRATEGY, CREATIVE DIRECTION
For a company-wide event in 2022, we created a set of NFTs employees to mint. Inspired by the then-popular Bored Ape Yacht Club, we created a series of NFTs featuring our CEO. A colleague and I illustrated a wide variety of clothing, accessories, and visual traits, allowing for countless silly combinations.
